Ask any hunter: YETI Coolers is great for many things, including giant 250- and 350-quart coolers for stowing your entire bighorn sheep, elk or any other wild animal. But this week it is known for its humanitarian side as it steps forward to support Hurricane Harvey victims. The Austin, Texas-based company, known by us hunters, anglers and other outdoor recreationalists for its premium cooler and drinkware products, is now tapping into its fervent following to raise funds for those affected by Hurricane Harvey. On Friday, Sept. 1, YETI will donate 100 percent of its direct retail sales at yeti.com and at the YETI Flagship store in Austin, Texas (220 S. Congress Ave.) to relief efforts to combat the widespread, catastrophic flooding and damage across Texas and along the Gulf Coast. YETI orders must be placed online by 11:59 p.m. on Sept. 1 with YETI Flagship open from 10 a.m. to 8 p.m.
“We are working to rally the community to make a significant donation,” said YETI’s PR firm Backbone Media late yesterday. “Any support you can offer by sharing this news would be greatly appreciated as we work to drive awareness through YETI channels so folks are aware of how they can help. Please feel free to share YETI’s Facebook or Instagram post.”
Following the donation of sales on Sept. 1, YETI will post updated information on yeti.com/harvey-relief. The YETI website also is set up for visitors to donate directly to the American Red Cross or the Operation BBQ Relief, two organizations that are providing food, clothing and shelter to Hurricane Harvey victims.
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About YETI Founded in 2006, YETI Coolers is widely considered the cooler of choice for everyone from outdoor enthusiasts and hunting and fishing pros to tailgaters at football games and hosts of neighborhood barbeques. It remains focused on making products for the serious outdoor enthusiast. Visit yeti.com for more information.