by Brian McCombie - Monday, October 23, 2017
This year’s hurricane season pounded the southern United States and the Caribbean, causing widespread catastrophic flooding that destroyed thousands of homes and disrupted millions of lives. While these events captured much news coverage, the mainstream media left out one fact: Hunters and the hunting industry came together to provide a great deal of help to those in desperate need.
In late August, Hurricane Harvey slammed into the Texas coast with torrential downpours and winds approaching 130 mph. The devastation was immense. YETI Coolers and Sitka Gear were two of the first in the outdoor industry to respond, donating 100 percent of direct retail sales on Sept. 1 to Hurricane Harvey relief efforts, significant portions of which went to the American Red Cross and Operation BBQ Relief.
“We felt compelled to act as a community to support our friends and neighbors who were affected by Hurricane Harvey,” said YETI CEO Matt Reintjes. “Together, we raised over $1.8 million for donation to organizations addressing immediate needs as well as long-term recovery and rebuilding efforts.”
The following outdoor companies also provided support to Hurricane Harvey relief efforts:
Just a few weeks later, Hurricane Irma caused major destruction in Florida. The hunting industry again responded immediately.
By the end of September, Hurricane Maria began causing severe damage to Puerto Rico and its communities. Vista Outdoor—parent corporation of hunting-based companies Federal Ammunition, Primos and Savage Arms—has a manufacturing facility in Puerto Rico that was directly affected by Hurricane Maria.
“Many of our employees were affected,” said Vista spokesperson Jacob Edson. “Some lost everything. We organized a swift response to help support our Vista family. Within days, we were able to coordinate a delivery by ship of a container filled with 48 pallets including water, canned food, meal/protein bars, generators, batteries, first-aid kits, hygiene supplies, diapers, wipes and formula.”
Vista also sent in a team equipped with satellite phones to assist in communication and on-the-ground support, organized a GoFundMe campaign so Vista employees located in the United States could make donations to be distributed directly to their co-workers who needed it most, and shipped out a second container of relief supplies to Puerto Rico on Oct. 6.
The above is just a sample of all the help the hunting/outdoor industry and hunters themselves provided to victims of these hurricanes. It is a testament to the fact that American hunters and their companies will step up and help their fellow Americans in the toughest of times.
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